About Us
Key Capabilities
National Analysts Worldwide routinely helps organizations navigate the complex marketing and business challenges presented by today's marketplace. Our people and resources are positioned to provide expert counsel in each of the following critical areas:
Brand Strategy
Building and maintaining a healthy brand requires a clear understanding of the components of brand equity that are most salient to customers as well as a willingness to invest in strategic brand-building opportunities. A comprehensive brand research program can be instrumental in helping brand managers achieve maximum returns.
Demand Forecasting
As competition intensifies and the cost of bringing new products to market escalates, the need to forecast new product demand accurately -- and early -- has taken on heightened significance. National Analysts Worldwide has a long history of forecasting new product performance for clients across an array of industry sectors using its Farsight suite of forecasting techniques and service offerings.
Market Surveillance
Effective marketing requires up-to-date information on market conditions, brand performance, competitor activities, and emerging trends. Our market surveillance research is designed to help clients monitor the marketplace and equip them to act swiftly in response to emerging opportunities or threats.
Segmentation
National Analysts Worldwide delivers customized, actionable market segmentations to clients in a variety of industry categories. We have made landmark contributions to segmentation research in consumer and healthcare markets, and continue to develop new tools to enhance the practical marketing utility of segmentation perspectives. Segmentation Marketing, co-authored by John Berrigan (a former company chairman) remains a definitive text on business market segmentation for research practitioners and marketing executives.
Product Development
From simple line extensions to groundbreaking new product innovations, we have been instrumental in helping clients make effective, timely product development advances. Built on a sturdy understanding of social and technology trends, our consultative services help clients identify new product opportunities, allocate development resources, calculate ROI, and design optimal products for specific market segments.
Pricing
National Analysts Worldwide has maintained consistent leadership in pricing research techniques adaptable to a wide range of industries and marketing challenges. These include price sensitivity components integrated into product development, market segmentation, customer satisfaction and other broad-based strategic research initiatives.
Positioning
Positioning products in a manner that resonates with buyers and distinguishes them from competitors is a key to growing share and maximizing profitability. National Analysts Worldwide has substantial experience helping clients explore, select, and craft positionings that provide a competitive advantage.
Customer Insight
The last ten years have introduced the term, "Customer Insights" into our marketing lexicon, making a strong statement about the acknowledged challenges of seeing the world from the perspective of customers and the importance of mining the vast stores of available market data for a pay-off that quantity alone cannot deliver. This renewed focus on customer insight heralds an era in which marketers are attaching more weight to nuggets of insight than mountains of information.
For more information on National Analysts Worldwide, feel free to e-mail us or call (215) 496-6800.